Monday, October 31, 2005

Spook yourself into action

Boo!

Halloween is the perfect time to spook yourself into art marketing
action.
My coach recently spooked me into action with this question: "What if
you
went into a bookstore and saw your book on the shelf--only it was
written by
someone else?" Eeek! I can't let that happen. It's a question that
keeps me
going with the proposal for my book to help artists with
self-promotions.

Which scenario will spook you into action?

:: You have a terrific venue for a last-minute exhibition, but you
haven't
been updating your mailing list regularly. Sadly, no one comes because
you
didn't have time to send out an invitation.

:: A curator wants to know your exhibition and career history.
Unfortunately, you haven't kept track of the exhibition titles and
locations
for your resume.

:: The local museum would like for you to give a talk about your work,
but
you've n.ever talked about your work. You know you only get one chance
to
make a first impression. If only you had been writing, speaking, and
practicing for such an op.portunity all along.

:: You find out you didn't get into a juried show only because your
slides
were really bad. One of the jurors knew your work, but they had to go
along
with what was sent in and your images, quite frankly, stunk.

:: You missed a sale because you didn't follow up. Later you find out
that
the would-be buyer is a major collector and on the board of the museum.
Not
only that, she knows lot of other buyers!

:: You experience fire/smoke/flood damage and have no in.surance. It's
a
total loss and you have no resources to restart your business.

:: You work and work in your studio. You end up with a terrific body of
work, but no one to share it with because you've stayed to yourself.

And a few questions to haunt you:

What if you don't know your next step?
What if no one sees your art?
What if you don't reach your potential?

. . . . . . . . . . . . . . . . . . . . . . . .

DO THIS! NOT-TOO-TERRIFYING ACTION STEPS TO TAKE

KNOW THIS----------~> Keeping the right question or vision in mind can
be
highly motivating.

THINK ABOUT THIS---~> You're in control. It won't happen without your
action.

DO THIS------------~> Come up with the one question or one vision that
moves
you into action. Type it up in giant letters and post it in your studio
and
next to your computer. Share it with us on the Art Biz Blog:
http://www.artbizblog.com

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